If you work with social networks you have probably heard the word engagement and phrases like these: It has many followers but very little engagement. We are going to take this action to increase the engagement. The insights are bad, it has very low engagement. What is “engagement”? Engagement is the degree to which […]
A digital campaign is more effective when it is part of a complete strategy or a kind of “omni campaign” where the different media complement each other.
Optimize your site for the user and wait for his/her visit; and conversions will arrive. The user does not search; good content finds him/her.
Define in detail your buyer, generate useful, current and / or entertaining content; Distribute it through the channels (s)he frequents (networks, mail, search).
The current challenge is to integrate relevant branding content with the context and the devices of consumers. It is a constant process to attract, convert and delight potential customers.