A digital campaign is more effective when it is part of a complete strategy or a kind of “omni campaign” where the different media complement each other.
Optimize your site for the user and wait for his/her visit; and conversions will arrive. The user does not search; good content finds him/her.
Define in detail your buyer, generate useful, current and / or entertaining content; Distribute it through the channels (s)he frequents (networks, mail, search).
The current challenge is to integrate relevant branding content with the context and the devices of consumers. It is a constant process to attract, convert and delight potential customers.